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Unleashing the power of contrarian's guide to marketing and communication / Weiner

Unleashing the power of contrarian's guide to marketing and communication / Weiner - Wiley: Jossey-bass, 2006. - 247 p.

Includes index

ISBN: 97800787982799

Subjects--Topical Terms:
Public relations

Dewey Class. No.: 659.2 WEI

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