000 00460nam a2200169Ia 4500
005 20240815101056.0
008 240814s9999 xx 000 0 und d
020 _a97800787982799
082 _a659.2 WEI
245 0 _aUnleashing the power of contrarian's guide to marketing and communication / Weiner
260 _aWiley: Jossey-bass, 2006.
300 _a247 p.
500 _aIncludes index
650 _aPublic relations
700 _aWeiner
942 _cbk
999 _c753
_d753